The Artesian Water Project

Oasis MG have secured a proven and sustainable supply of premium mineral water sourced deep below a pristine volcanic landscape near Saint Geron in the Auvergne region of France. Far from sources of pollution, this landscape has remained exceptional. Water from rainfall, storms and melted snow, slowly makes its thousand-year journey through the layers of volcanic rock. It ends up several kilometers underground, where it encounters the carbonic gas of the earth’s magma and absorbs minerals only found in the volcanic region of Saint-Géron. It returns afterwards to the surface,  filled with natural bubbles.

Our pristine water aquifer holds sufficient renewable reserves to allow a theoretical pump flow capacity of 165,000 litres per hour or 1.445 billion litres per year. Known for its fine texture and unique taste this proved a popular major bottled water brand producing substantial and sustainable annual profit margins. Our bottled artisan water is distinctive because of its extraordinary source – a protected artesian aquifer found deep underground in the remotest part of France and untouched by man.

Underground aquifers (natural reservoirs) accumulate water over time which is recharged annually by rainwater seeping through various layers of the earth, naturally also picking up minerals and dissolving and filtering them in the process. The distance this water travels determines the purity and the optimal composition of minerals and trace elements in the ultimate water reservoir.

Shielded from external elements by confining layers of rock, natural pressure forces the water towards the surface, where it’s bottled at the source, free from human contact until you unscrew the cap. We believe there is considerable opportunity for commercial branding to exploit the “pure product” potential of this natural resource through increased deployment of modern automated production and off-site distribution. With a modern automated bottling plant and semi-automated labeling and packaging this would offer appropriate flexibility and efficiency for rapid changes of product and label lines enabling seamless doubling of production up to 8 million bottled litres a year initially.

Our multi-tier core product strategy:

  • 70% by volume targeting base revenue through mid-range bulk volume products exported to neighboring countries plus contract bottling and labeling for customers’ own boutique labels
  • 30% by volume targeting premium revenue through a basket of ‘boutique’ premium mineral water labels together with other added value products such as sports’ drinks, ‘vitamin waters’ and flavored waters’.
  • Local, national, regional and international expansion.
  • Existing strong local presence
  • Private label bottling for 5 star hotel chains, boutique hotels, high-end restaurants and exclusive department stores.

The most valuable commodity in the world today, and likely to remain so for much of this century, it’s not going to be oil and it’s not going to be natural gas either. It’s going to be WATER – more specifically, clean, safe, fresh WATER.

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